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Big Swingin' Cycles Keeps Bay-Area Bikers Ride-Ready

By Pamela Sosnowski

Big Swingin' Cycles doesn't just sell and repair bikes; the entire staff lives and breathes biking. The store employees' combined biking experience covers road, mountain, cross, tri, and dirt jumping, making them more than competent to answer customer questions and give advice. And although the shop is located on San Francisco's cable car-laden Russian Hill neighborhood, the city is more bike-friendly then one may realize.

"There is no metro area in the U.S. with better access to world class trail riding than San Francisco," says the shop's owner, Brian Bruckner. "As little as 20 minutes from the civic center, you can find some pretty amazing places to escape the city and surround yourself in nature on a mountain bike. People are sometimes surprised to come into our shop and see the type of high-end mountain bikes you'd expect to see in Colorado, the high Sierras, and other outdoor destinations."

Big Swingin' Cycles' workshop is the heart of the store. Many of the shop's trained technicians have been employed with the shop for years and are well versed in bicycle mechanics, performing services that include everything from cleaning parts and repair work to customizing rides. The staff is particularly proud of its expertise in fitting bikes to their riders, utilizing a process called Sustain-a-Fit to make bike adjustments that ensure each owner is positioned correctly in the seat.

Each Thursday evening, shop staff leads a guided two-hour bike ride in nearby Fairfax. It's just one of many guided group tours that they host throughout the year; the local excursions vary from calorie scorching workouts to day trips to Santa Cruz that allow riders to absorb the local beauty. It's helped the shop form a relationship with the surrounding community.

"We try to host events regularly as well that highlight some of the unique brands we carry - things like demo days, new product introductions (sometimes at local eateries so we can have good food and drink at the same time) and customer rides," says Bruckner. In October, the shop attended the Marin County Bicycle Coalition's annual Biketoberfest event, featuring demo mountain bikes from various manufacturers, entertainment, food, and craft beer samples from over 20 local brewers.

Bruckner says that the best part of his job is being able to interact with people and help them foster a love for bike riding: "It warms my heart when I think about the great people we get to interact with, and support in the local cycling community."

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About The Author

Pamela Sosnowski is a freelance writer, social media manager, contributor for REBEAT...

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